Digitally-inspired organisations have achieved a number of benefits through digital transformation, yet many South African businesses still haven’t seen the light. They’re either intimidated by this “monster” of a task, or they simply deploy the latest technologies and expect to reap the benefits overnight.

It doesn’t work like that.

Digital transformation is a journey; it requires a roadmap. It’s a step-plan that stipulates your desired outcome, and how you prepare to implement these changes. It’s a long-term investment for your business, both for the sake of your business’s longevity and your customers’ satisfaction. Fortunately, Triple4 has a proven track record in helping businesses in hospitality succeed. By consulting with our advisory team, we will tailor an approach unique to your business. This will help you to streamline your processes, improve customer experience, and significantly reduce bottom-line expenses.

If not now, when?

It’s no surprise that both digitisation and digital transformation have changed the way businesses operate. These two entirely different, yet similar processes are reliant on each other in a digital environment. To give you some background, digitisation can be identified as the process of changing physical files into digital format. Essentially the basics of digital operations; sending, receiving and storing information online. Digital transformation; however, is a mindset: one that requires a change in culture, processes, skills, systems and overall operations. While these processes have been around for years, many South African companies are only scratching the surface of this modern era.

Considering how competitive this industry is, there is no better time than now to get started with digital transformation. By waiting around, you’ll spend years playing catch up with your competitors. Consumers rely heavily on digital to engage businesses in real-time. And if you haven’t the infrastructure to support these needs, you’re missing out on two powerful generations who are, currently, leading the hotel and travel race at the moment: generation Z and millennials. These tech-savvy individuals choose to communicate, book and pay for experiences online. Any further convenience is an additional perk.

Hospitality organisations have large shoes to fill when considering the already innovative robotics and automation solutions that international companies have adopted to satisfy their customers. These tools are being used to improve the customer experience and provide personalised interactions with customers. From the moment they make a reservation to the moment they check out, technology can enhance their experience in real-time. Gone are the days where guests wanted to communicate via phone call; they want the autonomy to do as they please. It’s your job to put them at the heart of your operations and make sure you meet these needs, 24-hours a day whenever your customers need you.

As you can imagine, it is impossible to physically provide customers with the smooth, frictionless experience that digital can. In fact, it’s humanly impossible to keep up without the help of artificial resources and specialised tools to simplify complex tasks and speed up customer service entirely.

How can Triple4 help?

Our approach to digital transformation is two-fold. We address strategic and tactical processes that ensure a smooth transition into an exclusively digital working environment. Strategically, our experts have put together a Business Enablement Bundle that supports you through each step of the way.

In this section, we focus on breaking down the process into three distinct phases: start-up, experiment and enablement. Each step includes its own workshop, tailored to help your teams ease into this transition. Any concerns you might have will be addressed. From a tactical perspective, we will introduce Microsoft Teams to your business, sharing the benefits of this collaborative platform.

Microsoft Teams is a leading competitor to the well-known lack, Hangouts and Zoom, providing a singular pane of glass for all communications within an organisation. This transparency is ideal for hospitality environments, as employees will be connected, making it easier to work together.

By simply improving your internal communication processes, your teams can start meeting your customers’ needs in real-time. This, in turn, will have a domino effect on the overall customer experience. Adopting a digital mindset and workflow will prepare your business for the digital era; streamlining production and working smartly with the latest technological innovations. For more information on digital transformation, our advisory consultants are one call away! We know exactly what makes customers tick, and we will gladly drive your business forward with a customised solution.